What is a good retention curve?

For short-form, the rule of thumb is 70%+ retention at second 3, 50%+ at the midpoint, and a completion rate above 50%. Above those lines, the algorithm tends to push your video further.

Does Format Finder do this for me?

Yes. Drop in any video and the retention analysis surfaces the exact drop-off seconds with a specific fix for each. The how-to above is the manual version; Format Finder does the same work in a few seconds.

How to read your TikTok retention curve and fix what is broken

Placeholder content. The final how-to lands in a follow-up PR. This scaffold PR verifies the HowTo schema and step rendering work.

Frequently asked questions

What is a good retention curve?: For short-form, the rule of thumb is 70%+ retention at second 3, 50%+ at the midpoint, and a completion rate above 50%. Above those lines, the algorithm tends to push your video further.
Does Format Finder do this for me?: Yes. Drop in any video and the retention analysis surfaces the exact drop-off seconds with a specific fix for each. The how-to above is the manual version; Format Finder does the same work in a few seconds.