Trusted by 161,453 Creators

The AI Tool Behind Billions of Views for Creators in Every Niche

One-click AI editing, viral content ideas, and video analysis built specifically for your niche. Works for Instagram Reels, TikTok, YouTube Shorts and Facebook.

Watch how Format Finder works
161,453creators trained
Billionsof member views
65+proven formats
Kathryn Mary Beth Jillaine Andrew Gabe

I reworked a viral script using the analyze notes on Format Finder, and it already has 3 million views 😊

3M views

20M+ views on one video. 116K+ followers in 4 months. 10 videos with 1M+ views. I cannot say enough about Format Finder.

20M+ views

We started posting on Facebook less than a week ago and have a video over 2 million views, another close to a million, and have gone from 600 followers to 11K!

2M views

Finally got above a million views again and got 10,000 new followers, and custom order requests.

1.3M views

I bought Format Finder YESTERDAY and posted this first video YESTERDAY and it got over a million views. We are blown away.

1M+ views

Going Viral Isn't Luck. It's a Format.

Posting for months and stuck at 200 views? It's not you. You've been guessing what to create, and the algorithm buries guesses.

We studied billions of views from 160,000+ creators and found something simple: viral videos aren't random. The same 65+ formats win again and again, in every niche you can imagine.

Format Finder matches those formats to your niche, writes the script, and edits the video. Every format comes with a training video that shows you exactly how to film it. That's the whole system.

One Click Editor

Edit your niche

0 / 2,000

Generating viral formats…

Matching your niche to proven patterns

Challenge
Can You Tell the Difference? Format
Watch Training
HOOKS FOR YOUR NICHE:
"My partner swears he can tell a $3 sauce from a $40 restaurant one. Loser cooks dinner for a week." + Ideas
Generate More Hooks
Storytelling
The Personal Story Format
Watch Training
HOOKS FOR YOUR NICHE:
"I got fired on my 30th birthday. Cooking every recipe my grandma left me brought me back." + Ideas
Generate More Hooks
Educational
The Did You Know Format
9.3M views — how @foodincouschurb used it
Watch Training
HOOKS FOR YOUR NICHE:
"You've been searing scallops wrong your whole life. Here's the restaurant secret to a perfect crust." + Ideas
Generate More Hooks

Drop your footage

.mp4 · .mov · up to 4K

3
AI Editing 0%
1.6s
1.8s
5.0s
Cuts trimmed Captions synced Pacing locked
Ready to post
Brainstorm
Ideas
Analyze
Library

Grabbing your transcript…

Analysing retention patterns

3M views

Retention Analysis

78% Hook Rate (est.) 3s retention
67% Avg Watch
22% Skip Rate
32s Avg Watch Time
0:06 Drop-off: Telling viewers to scroll away causes a self-inflicted drop.

Improvement Suggestions

2s – 4s · Drop-off

You lost 40% of viewers here

"Let's start with the basics" kills curiosity. Tease the outcome instead.

0:06 · Self-inflicted drop

Don't tell viewers to scroll away

End with a question or curiosity gap to keep them watching.

0s – 2s · Hook

Strong opening, keep it

Your visual earns 78% retention through the first two seconds.

Spinoff Ideas

"My husband just spent $500 on our kitchen, and you won't believe what he actually bought."

Format: Expensive Secret Reveal (Mundane Item)

+ Add to Ideas

"We started this 'luxury' morning routine and it's completely changed our lives. Here's how to do it."

Format: Expensive Secret Reveal (Mundane Activity)

+ Add to Ideas
The Format Finder Library
The Format Finder Library
Master the most viral video…
0 of 60 lessons complete
The TikTok and Reels Creator Course
The TikTok and Reels Creator Course
Everything you need to build…
0 of 24 lessons complete
The Art of Hooks Creator Course
The Art of Hooks Creator Course
It doesn’t matter how good…
0 of 7 lessons complete
Format Finder Library · Format Breakdowns 14 videos
Can You Tell the Difference? Format
4:12 · Most popular
Would You Rather? Format
3:47 · Fan favourite
The Blindfold Test Format
5:03 · Trending
Quiz With Consequences Format
3:28 · New
First vs Pro Format
6:15 · Staff pick
Taste Test Challenge Format
4:44

One Click Editor

Drop. Click. Done.

Upload your raw footage, click one button, and Format Finder cuts, captions, and edits a viral-ready video for you. Hours of editing, done in seconds.

Get Viral Ideas

Trained on Proven Viral Formats.

Format Finder is built on the strategies that have helped over 160,000 students get billions of views in every niche you can imagine. Drop in your niche and get viral ideas with hooks, scripts, and shot lists, ready to film. Every format includes a training video on how to create it.

Analyse Your Videos

See Exactly Where You Lose Viewers

Drop in any video and get a second-by-second retention breakdown with specific fixes, so every video you post performs better than the last. Plus, track your Instagram, TikTok, and YouTube views in one dashboard.

Viral Content Courses

Nine courses. Over $1,599 in expert training.

Instant access to nine in-depth courses from OnePeak Creative covering hooks, scripts, on-camera confidence, ads, scaling, and more. Over $1,599 in expert training that's already helped 160,000+ students.

Works for any niche

Yoga Personal Finance Skincare Parenting Cars Gaming Hair Styling Coaching Nutrition Outdoor Adventure Crochet Horse Training Wedding Planning Fitness Travel Cooking Real Estate Beekeeping Photography Comedy Axe Throwing Music Taxidermy Freediving Cheese Making Urban Foraging Bonsai Yoga Personal Finance Skincare Parenting Cars Gaming Hair Styling Coaching Nutrition Outdoor Adventure Crochet Horse Training Wedding Planning Fitness Travel Cooking Real Estate Beekeeping Photography Comedy Axe Throwing Music Taxidermy Freediving Cheese Making Urban Foraging Bonsai

Your Next Viral Video in Three Steps

Your niche
I am a 
1

Enter your niche and Format Finder will generate hooks, scripts, and shot lists based off of proven viral formats.

Drop your footage
3
AI Editing 0%
1.6s
1.8s
5.0s
2

Drop all of your footage into the One Click Editor and get viral content in seconds.

0%
Hook Rate
0%
Avg Watch
Retention curve
3

Post your video, then see exactly where viewers drop off, get specific fixes, and track your views across Instagram, TikTok, and YouTube.

Wins Across Every Niche

Real views from real members. Go ahead, tap your niche.

views

views on one video.

Watch the video →
Get Instant Access

Plans from $29/mo · Cancel anytime

Real Creators. Unreal Results.

Real wins, in their own words.

"I started with 100 followers. Within four days, I hit 400,000 views."

Betsy Bissonette
Betsy Bissonette
Real Estate · @betsybissonette

"I bought Format Finder YESTERDAY and posted this first video YESTERDAY and it got over a million views. We are blown away. Format Finder is incredible."

Gabe Chrismon
Gabe Chrismon
Home Maintenance · @oply_app

"20M+ views on one video. 116K+ followers in 4 months. 10 videos with 1M+ views. I cannot say enough about Format Finder."

Mary Beth
Mary Beth
Cooking · @foodincouschurb

"On IG it got 11k views, on TikTok almost 90k, and then reaching 600k views on YouTube Shorts."

Hidetaka
Hidetaka
Interviews · @hidetaka

"The video from last week hit 2 million views on YouTube and has 4x'd our subscribers. Now we have a format we can film literally any day."

Jillaine & Sam
Jillaine & Sam
Tattoo Artistry · @jillaine.tattoo

"I copied word for word from Format Finder and it's my best performing video ever. It's only been up for two days and at 160k."

Kathryn Emery
Kathryn Emery
Voiceover · @kathryn_emery
10.6M
Menopause DNA
Health
10.3M
Kathryn
Creative Arts
9.3M
Mary Beth
Cooking
8.6M
Styled to Sell
Real Estate
5.2M
Arielle
Family
Get Instant Access

Plans from $29/mo · Cancel anytime

"Their ability to break down social strategy into clear, repeatable frameworks and then show us how to amplify it with AI gave us practical tools we can put into action immediately."

Amazon Social Media Team

Also trusted by
Downy Expedia Fairmont LG Marriott

Plus get $1,599+ in expert training.

Nine premium courses from OnePeak Creative, already used by 160,000+ creators to grow on Instagram Reels, TikTok, and YouTube Shorts. Included free with the Peak plan.

Pricing

Choose the best plan for you.

This one subscription replaces:

  • A freelance short-form editor~$1,400/mo
  • A content strategist for ideas & scripts~$1,200/mo
  • Expert analysis & feedback on every video~$1,100/mo
  • 9 expert courses (included with Peak)$1,599 value
Hired separately: $3,700+/mo Format Finder: from $15/mo
Monthly Annual 50% OFF

Starter

Designed for creators posting 1–2 videos per week, ready to take their content to the next level

$ 29 per month

200 credits / mo

Cancel anytime

Get Started
  • Brainstorm SessionEach Brainstorm Session includes up to 30 unique content ideas.10 credits
  • Video Analysis10 credits
  • 1-Click EditIncludes access to pro-level editing features, like word editing, timeline-based editing, automatic captions and caption animation presets, etc.20 credits
  • Script generationUnlimited
  • Niche PersonalizationAdd unlimited niches to create for multiple accounts or projects.Unlimited
  • Cross-platform view tracking1 account
  • Format Library50+ trainings
  • iPhone & web appIncluded

Peak

Everything in Pro + viral training used by over 160,000 creators

$ 97 per month

Unlimited credits

Cancel anytime

Get Started
  • Idea generationUnlimited
  • Script generationUnlimited
  • One-click editsIncludes access to pro-level editing features, like word editing, timeline-based editing, automatic captions and caption animation presets, etc.Unlimited
  • Video analysisUnlimited
  • Cross-platform view tracking5 accounts
  • Niche PersonalizationAdd unlimited niches to create for multiple accounts or projects.Unlimited
  • Format Library50+ trainings
  • 9 content courses9 courses included: $1,599+ valueThe TikTok & Reels Creator Course$97The Art of Hooks Creator Course$65Comfy on Cam Course$45The Video Ad Academy$398Eight Figure Course Creator$99$1M Landing Page Blueprint$99Scale Meta Ads to $10M/Year$299The Content Creator Academy$497The Format Finder LibraryIncludedTotal value$1,599+$1,599+ value
  • iPhone & web appIncluded
“I bought Format Finder YESTERDAY and posted this first video YESTERDAY and it got over a million views.”
Gabe Chrismon Gabe Chrismon · Home Maintenance
7-Day Money-Back Guarantee If you don't love it, we'll refund your first month, no questions asked.
Secure checkout 256-bit encrypted. Cancel anytime, no contracts.

Trusted by 161,453 creators

30 Days From Now...

You're going to spend the next 30 days either way. Pick where they take you.

Without Format Finder

  • Still hitting post and hoping for the best.
  • Stuck at 200 views while the algorithm buries every upload.
  • Burning a Saturday editing a video that flops.
  • Watching others in your niche blow up while you can't crack 1K.
  • Halfway convinced short-form just isn't for you.

With Format Finder

  • Posting with a plan. You know why each video is going to work.
  • First viral hit in the books (most students get one in week one).
  • Footage in, edited video out. About a minute, total.
  • Filming proven formats instead of throwing darts.
  • More followers. Brand deals in the DMs. Money in the bank.
We Don't Just Teach It..

We Do It Ourselves.

So many content gurus out there preach how to create viral content but haven't actually made any themselves.

These Are Just a Few of the Channels We've Grown:
Our TikTok and Instagram channels: @honest.ads, @itsmegjackson, @conarfairway
@honest.ads

@honest.ads

We made 10 videos and got over 10 million views just for fun.

CHECK IT OUT
@itsmegjackson

@itsmegjackson

Meg and Glen's channel getting 30 million+ views per month.

CHECK IT OUT
@conarfairway

@conarfairway

Con's journey to show you can make a living doing what you love.

CHECK IT OUT

Frequently Asked Questions

Many creators see their first viral video within the first week. Betsy got 400K views in 4 days. It depends on your niche and consistency, but the system works.
That's actually where Format Finder shines. We've seen it work for pediatric nurses, tattoo artists, golf creators, cattle ranchers, coffee educators, and everything in between. If people watch content in your space, Format Finder will find video ideas that work.
Yes, cancel anytime with one click. No contracts, no cancellation fees. Simple as that.
The nine courses are included free with the Peak plan. No upsells, no extra purchases.
Yes. The training starts from zero. You don't need a following, fancy gear, or any prior content experience. A phone and 10 minutes a day is enough to start.
With the one-click editor you can drop in your footage and AI will automatically cut it into the most engaging video possible. Ready to post, or make changes yourself.
Yes. Format Finder tracks your views across Instagram Reels, TikTok, and YouTube Shorts in one dashboard, so you can see what's working without bouncing between three apps.
Yes. Format Finder includes an iPhone app, and the full app also runs in the browser on any device. On Android, just use the web app. No download needed.
Most creators start with Pro: unlimited ideas, one-click edits, and video analysis. Want the nine expert courses included too? Go Peak. Posting once or twice a week? Starter covers you. You can upgrade, downgrade, or cancel anytime.
Every format in the library includes a training video showing exactly how to create it. On top of that you get trainings on picking a niche, writing hooks that stop the scroll, filming on your phone, posting strategy, and turning followers into a business.
Yes. The library is updated as the platforms change so you're never learning outdated tactics.
Not even close. ChatGPT gives generic text. Format Finder gives you the whole package: ideas, hooks, scripts, retention analysis, and one-click edits, trained on our proprietary library built from thousands of viral videos across hundreds of niches.
Yes. The course teaches you the strategy. Format Finder is the tool that does the heavy lifting. The course shows you how to fish; Format Finder is the rod.
Nope. Format Finder works great standalone. If you later decide you want live coaching and community, you can always upgrade.
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