Trusted by 161,453 Creators

The Only AI Tool That Actually Gets You Views

Viral content ideas, scripts, and shot plans built specifically for your niche. Works for Instagram Reels, TikTok, YouTube Shorts and Facebook.

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Edit your niche

0 / 2,000
Challenge
Can You Tell the Difference? Format
Watch Training
HOOKS FOR YOUR NICHE:
"My partner swears he can tell a $3 sauce from a $40 restaurant one. Loser cooks dinner for a week." + Ideas
Generate More Hooks
Educational
So That's How They Do It Format
Watch Training
HOOKS FOR YOUR NICHE:
"You've been searing scallops wrong your whole life. Here's the restaurant secret to a perfect crust." + Ideas
Generate More Hooks
Storytelling
The Personal Story Format
Watch Training
HOOKS FOR YOUR NICHE:
"I got fired on my 30th birthday. Here's what happened next." + Ideas
Generate More Hooks
Scripting
"This is a $100 Japanese A5 Wagyu steak and this is a $15 steak from the grocery store. I'm about to blind taste test both."
Can You Tell the Difference? Format
Target Duration
15s 30s 45s 60s
Generate Full Script
HOOK (First 3 seconds)
25 words · ~10s
"This is a hundred-dollar Wagyu steak and this is a fifteen-dollar steak. My friend is blindfolded to see if the price is really worth it."
BODY
85 words · ~34s
"Alright, Dave is blindfolded. We cooked them both exactly the same — cast iron sear, medium rare. He's so confident he can tell just by the texture."
CTA
12 words · ~5s
"Comment 'steak' if you think he gets it right."
Brainstorm
Ideas
Analyze
Library

Grabbing your transcript…

Analysing retention patterns

3M views

Retention Analysis

78% Hook Rate (est.) 3s retention
67% Avg Watch
22% Skip Rate
32s Avg Watch Time
0:06 Drop-off: Telling viewers to scroll away causes a self-inflicted drop.

Improvement Suggestions

2s – 4s · Drop-off

You lost 40% of viewers here

"Let's start with the basics" kills curiosity — tease the outcome instead.

0:06 · Self-inflicted drop

Don't tell viewers to scroll away

End with a question or curiosity gap to keep them watching.

0s – 2s · Hook

Strong opening — keep it

Your visual earns 78% retention through the first two seconds.

Spinoff Ideas

"My husband just spent $500 on our kitchen, and you won't believe what he actually bought."

Format: Expensive Secret Reveal (Mundane Item)

+ Add to Ideas

"We started this 'luxury' morning routine and it's completely changed our lives. Here's how to do it."

Format: Expensive Secret Reveal (Mundane Activity)

+ Add to Ideas
Challenges
Challenges
14 formats
Education
Education
22 formats
Storytelling
Storytelling
18 formats
Skits
Skits
11 formats
Wait For It
Wait For It
9 formats
Challenges · Format Breakdowns 14 videos
Can You Tell the Difference? Format
4:12 · Most popular
Would You Rather? Format
3:47 · Fan favourite
The Blindfold Test Format
5:03 · Trending
Quiz With Consequences Format
3:28 · New
First vs Pro Format
6:15 · Staff pick
Taste Test Challenge Format
4:44

Get Viral Ideas

Trained on Proven Viral Formats.

Format Finder is built on the strategies that have helped over 160,000 students get billions of views in every niche you can imagine.

Hooks & Scripts

Hooks That Stop the Scroll

Unlike other AI models, you can actually copy the hooks and scripts Format Finder gives you, word for word, so you're ready to film in minutes.

Analyse Your Videos

See Exactly Where You Lose Viewers

Drop in any video and get a second-by-second retention breakdown with specific fixes, so every video you post performs better than the last.

Format Breakdowns

Video Trainings on Every Proven Format.

Access a growing library of breakdowns from the internet's top-performing videos. Understand the exact structure behind every viral hit and copy what works.

Swipe to explore

Works for any niche

Yoga Personal Finance Skincare Parenting Cars Gaming Hair Styling Coaching Nutrition Outdoor Adventure Crochet Horse Training Wedding Planning Fitness Travel Cooking Real Estate Beekeeping Photography Comedy Axe Throwing Music Taxidermy Freediving Cheese Making Urban Foraging Bonsai Yoga Personal Finance Skincare Parenting Cars Gaming Hair Styling Coaching Nutrition Outdoor Adventure Crochet Horse Training Wedding Planning Fitness Travel Cooking Real Estate Beekeeping Photography Comedy Axe Throwing Music Taxidermy Freediving Cheese Making Urban Foraging Bonsai

Not All AI Is Created Equal

Generic AI gives generic results. Format Finder is purpose-built for one thing: getting creators views.

Best for Creators
Format Finder
ChatGPT
Claude
Gemini
Understands viral content
Writes natural, niche scripts
Gives proven viral hooks
Analyses your videos
Unlimited generations
ChatGPT Claude Gemini
Format Finder Format Finder
Understands viral content
Writes natural, niche scripts
Gives proven viral hooks
Analyses your videos
Unlimited generations

Wins Across Every Niche

Real views from real creators. Hover to pause, click to watch.

Swipe to explore
Get Access Now

Starting at $97/mo · Cancel anytime

Viral Content in Three Clicks

Your niche
I am a 
1

Enter your niche and Format Finder will generate ideas based off of proven viral formats.

Hook
Script
Shot List
2

Pick your favourite idea and generate your hook, script, and shot list so you're ready to shoot.

0%
Hook Rate
0%
Avg Watch
Retention curve
3

Post your video, then see exactly where viewers drop off and get specific fixes to improve every post.

Real Creators. Unreal Results.

Hear from the creators who've been there.

"I started with 100 followers. Within four days, I hit 400,000 views."

Betsy Bissonette
Betsy Bissonette
Real Estate · @betsybissonette

"I bought Format Finder YESTERDAY and posted this first video YESTERDAY and it got over a million views. We are blown away. Format Finder is incredible."

Gabe Chrismon
Gabe Chrismon
Home Maintenance · @oply_app

"20M+ views on one video. 116K+ followers in 4 months. 10 videos with 1M+ views. I cannot say enough about Format Finder."

Mary Beth
Mary Beth
Cooking · @foodincouschurb

"On IG it got 11k views, on TikTok almost 90k, and then reaching 600k views on YouTube Shorts."

Hidetaka
Hidetaka
Interviews · @hidetaka

"The video from last week hit 2 million views on YouTube and has 4x'd our subscribers. Now we have a format we can film literally any day."

Jillaine & Sam
Jillaine & Sam
Tattoo Artistry · @jillaine.tattoo

"I copied word for word from Format Finder and it's my best performing video ever. It's only been up for two days and at 160k."

Kathryn Emery
Kathryn Emery
Voiceover · @kathryn_emery
2.1M
Kelton
Fitness
1.3M
Rachelle
Comedy
1.1M
Stephanie
Hiking
461K
Shena T
Knitting
179K
Precious
Mom Content
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Starting at $97/mo · Cancel anytime

One Tool. Unlimited Viral Ideas.

Monthly Annual Save $167
$97 /month

Billed monthly · Cancel anytime

  • Unlimited idea generation
  • Unlimited script generations
  • Unlimited video analysis
  • Full access to 40+ training videos

Trusted by 161,453 creators

7 DAYS
Our Promise

Satisfaction
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Backed by our 7-day satisfaction guarantee. If you don't absolutely love the ideas it gives you, we will give you a full refund.

Frequently Asked Questions

Yes! The course teaches you the strategy. Format Finder is the tool that does the heavy lifting. Think of the course as learning to fish, and Format Finder as having the best fishing rod on the planet.
That's actually where Format Finder shines. We've seen it work for pediatric nurses, tattoo artists, golf creators, cattle ranchers, coffee educators, and everything in between. If people watch content in your space, Format Finder will find video ideas that work.
Nope. Format Finder works great standalone. If you later decide you want live coaching and community, you can always upgrade.
Yes, cancel anytime with one click. No contracts, no cancellation fees. Simple as that.
Many creators see their first viral video within the first week. Betsy got 400K views in 4 days. It depends on your niche and consistency, but the system works.
Not even close. ChatGPT gives generic ideas. Format Finder is trained on our proprietary format library built from analyzing thousands of viral videos across hundreds of niches.