Glossary

Viral hook formula

A viral hook formula is a repeatable opening structure that earns the first 3 seconds of attention on a short-form video. The exact structure varies by hook type, but every formula has the same job: stop the scroll and create curiosity.

TikTok retention rate: what it means and how to judge yours

TikTok retention rate shows how much of your video viewers watched and where they left. See how TikTok Studio reports it and how to judge your own number.

Instagram skip rate: what it means and how to judge yours

Instagram skip rate is the share of a Reel's initial views skipped in the first 3 seconds. See where Insights shows it and how to judge your own number.

YouTube Shorts viewed vs swiped away: what the split means

Viewed vs swiped away shows how often viewers stayed past a YouTube Short's initial seconds or swiped away. See where Studio shows it and how to judge yours.